Patrizia Moroso, Artistic Director / Owner at Moroso
An iconic figure in the world of design, Patrizia Moroso is the creative director and owner of the Italian furniture company bearing her family’s name. Founded by her parents in 1952, Moroso is known for combining extraordinary creativity and technical excellence in their designs. Patrizia has been responsible for launching the careers of many pioneering artists through her ground-breaking collaborations. Over the years, she has partnered with the likes of Patricia Urquiola, Doshi Levien, Nendo, Marc Newson, Ron Arad, Marina Abromović and Tom Dixon to create daring and experimental projects. Moroso’s iconic designs have also been featured in some of the world’s most beautiful design settings including MoMA in New York, Le Palais de Tokyo and the Grand Palais in Paris, the Venice Biennale and Victoria & Albert Museum in London. Here, Patrizia shares some of her favourite music, a new project with Swedish design firm Front and an up-and-coming designer to watch.
Interviews
18.01.2022
Ruff armchair and Gogan sofa by Patricia Urquiola for Moroso. Photograph: Alessandro Paderni.
Where in the world do we find you?
I’m living in Udine, a small city in northeastern Italy.
What is your favourite room at home?
Home is where I belong; where I can feel most like myself and enjoy time with my family and friends. My favourite space in my house is a glass corner that looks out over the treetops.
Where do you like to eat out?
In a little restaurant outside of my town where food is bio [organic], genuine, fresh, and the chef is a friend of mine.
Patrizia Moroso's home in Udine with huge windows that bring the outside in. Photograph: Monica Spezia/Living Inside.
Twill fabric by Kvadrat.
Jonathan Olivares. Photograph: courtesy of Kvadrat.
What is on your playlist?
I love all kinds of music. What I listen to depends on the moment and what I need at the time.
Some of my favourites are "Promises" by Floating Points, Pharaoh Sanders & The London Symphony Orchestra, "Fleurs" by Franco Battiato, "Carnage" by Nick Cave & Warren Ellis, "Afrique Victime" by Mdou Moctar, "Sound Ancestors" by Madlib, "Donda" by Kanye West, "Nine" by Sault and "Stop Making Sense" by Talking Heads.
You can listen to a playlist by Patrizia on Spotify or Apple Music.
An up-and-coming designer to watch?
Jonathan Olivares from Los Angeles.
Some of the designers or movements that inspire you?
Some artists I love are Marina Abramović, David Byrne, J.M. Basquiat, Olafur Eliasson, Ettore Sottsass, Tyler Mitchell and Paolo Sorrentino.
Exhibition View Rudolf Stingel Soloshow at Fondation Beyeler, Riehen, 2019. Photograph: Stefan Altenburger / © Rudolf Stingel / Courtesy: the artist and Fondation Beyeler.
Your favourite building or architect?
One of my favourite buildings to go to is the Beyeler Museum in Basel, designed by Renzo Piano in the ‘90s.
A piece of furniture you own and love?
One of my most cherished furniture pieces in my home is a Shadowy chair designed by Tord Boontje and reinvented by the artist Anna Galtarossa as an African pop throne!
An important iconic furniture piece you covet?
The Proust armchair designed by Alessandro Mendini and produced by Cappellini.
What first comes to mind when you think of Australia?
The landscape and contemporary art by women.
Can you share what you are working on at the moment?
An amazing project that we will all enjoy at the next Salone, "Design by Nature", by Swedish designers Front and Moroso.
Moroso's collaboration with Front, 'Design by Nature'.
Pink lake in Western Australia. Photograph: @mkz.imagery.
Alessandro Mendini Proust Geometrica Armchair in Multi-Color Fabric, Cappellini.
Discover some of Moroso's incredible collaborations and collections here.